Cookie Usage Policy

Understanding how xantherinova tracks and manages data on xantherinova.com to enhance your financial modeling experience

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What Are Tracking Technologies?

xantherinova uses various tracking technologies on our financial modeling platform to improve your experience and understand how our tools are used. These small data files help us remember your preferences, analyze platform usage, and provide personalized content related to scenario modeling and financial planning.

When you visit xantherinova.com, your browser automatically stores these tracking files. They contain information about your interactions with our platform—which modeling tools you use most, your dashboard preferences, and how you navigate through different financial scenarios.

Types of Tracking Used by xantherinova

Essential Functionality

Required for basic platform operation including user authentication, session management, and security features. These ensure your financial models save properly and your account remains secure.

Performance Analytics

Help us understand which modeling features are most valuable to users. We track usage patterns to identify which scenario tools need improvement and which work exceptionally well.

Preference Storage

Remember your dashboard layout, default currency settings, preferred chart types, and other customization choices. This creates a personalized experience each time you return to the platform.

Marketing Insights

Track which content resonates with different user segments and help us understand the customer journey from initial interest through platform adoption and ongoing usage.

How Tracking Enhances Your Experience

Our tracking system creates tangible benefits for platform users. When you build financial models, the system remembers your preferred assumption categories and frequently-used variables. This reduces setup time for new scenarios by pre-populating common fields.

For example: If you regularly model retail businesses, our system learns to suggest relevant expense categories like inventory turnover, seasonal adjustments, and customer acquisition costs without you having to manually configure these each time.

Analytics help us identify when users struggle with specific modeling features. During 2024, we discovered that many users had difficulty with cash flow projections in the third quarter modules. This insight led to improved tutorials and simplified interface design implemented in early 2025.

Data Retention and Storage

Storage Duration by Category

Session Data: Cleared when you close your browser or log out
Preference Settings: Stored for up to 12 months from last activity
Analytics Information: Aggregated and anonymized after 6 months
Marketing Tracking: Retained for 90 days unless explicitly removed

We automatically purge inactive tracking data to minimize storage of unnecessary personal information. Users who haven't accessed the platform for over 18 months have all non-essential tracking data removed from our servers.

Browser-Based Cookie Management

Manual Cookie Control Options

Beyond our platform controls, you can manage cookies directly through your browser settings. Each browser offers different approaches to cookie management:

  • Chrome: Settings → Privacy and Security → Cookies and Site Data
  • Firefox: Settings → Privacy & Security → Cookies and Site Data
  • Safari: Preferences → Privacy → Manage Website Data
  • Edge: Settings → Cookies and Site Permissions

Remember that disabling all cookies may limit platform functionality. Features like saved model templates, dashboard customizations, and automatic data backups require cookie storage to function properly.

Third-Party Tracking Relationships

xantherinova partners with select analytics providers to understand broader market trends in financial modeling software usage. These partnerships help us benchmark our platform against industry standards and identify emerging user needs.

Third-party tracking is limited to usage patterns and performance metrics. Personal financial data, model details, and sensitive business information never gets shared with external analytics providers. Our partnerships focus exclusively on improving user experience and platform reliability.

Questions About Our Cookie Policy?

xantherinova Privacy Team
231 Heuwel Rd, Zwartkop, Centurion, 0051, South Africa
Phone: +27514443150
Email: info@xantherinova.com

Policy last updated: March 2025